Events for Each Service

Klaviyo

Google Firebase

Heap

Added to Cart

Product Viewed

Cart Add Discount Tapped

Product Search

Product Search

Added Payment Info

View Product

Cart Checkout Initiated

Cart Checkout Initiated

Add Discount Code

Cart Add Discount Tapped

Added Shipping Info

Create Account

Added to Cart

Left Menu Tapped

Log into Account

Remove from Cart

Product Block Tapped

Favorite Item

Purchase Completed

Discount Block Tapped

Create Checkout

Added Shipping Info

Collection Block Tapped

Back in Stock => subscribeToBIS

Added Payment Info

Webpage Block Tapped

Subscribed to push

Cart Apple Pay Tapped

Search Bar Block Tapped

Product Apple Pay Tapped

Single Collection Card Product Tapped

Single Collection Carousel Collection Tapped

Featured Products Grid Collection Tapped

Single Collection Carousel Product Tapped

Featured Products Grid Product Tapped

Collections Carousel Collection Tapped

Multiple Collections Circles Collection Tapped

Recently Viewed Product Tapped

Remove from Cart

Cart Values

Opened Cart

Cart Apple Pay Tapped

Purchase Completed

Browse Opened

Browse Product Search Opened

Browse SubMenu Collection Opened

Browse Collection Tapped

Collection Viewed

Collection Product Tapped

Left Menu Item Tapped

Product Viewed

Added to Cart

Favorited Item

Product Apple Pay Tapped

Product Search

User Entered Email Address



Event Definitions:

  • Cart Add Discount Tapped

    • The user tapped the button to apply a discount in the shopping cart

  • Added Payment Info

    • User successfully added credit card information in checkout

  • Cart Checkout Initiated

    • User tapped the “Checkout” button in the shopping cart and checkout was created

  • Added Shipping Info

    • User successfully added shipping address information in checkout

  • Left Menu Tapped

    • User tapped hamburger menu icon to display menu options

  • Product Block Tapped

    • User tapped on the block in the homepage that opens up PDP

  • Discount Block Tapped

    • User tapped on the block in the homepage that automatically applies a discount to user’s checkout

  • Collection Block Tapped

    • User tapped on the block in the homepage that opens up Collection View

  • Webpage Block Tapped

    • User tapped on the block in the homepage that opens up a web view

  • Search Bar Block Tapped

    • User tapped on the search bar in the homepage that opens up product search

  • Single Collection Card Product Tapped

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  • User tapped on product from the collection in this block

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  • Single Collection Carousel Product Tapped

  • User tapped on product from the collection in this block to open PDP

  • Single Collection Carousel Collection Tapped

  • User tapped on “View All” in this block to open Collection View

  • Featured Products Grid Product Tapped

  • User tapped on product from the collection in this block to open PDP

  • Featured Products Grid Collection Tapped

  • User tapped on “View All” in this block to open Collection Vie

  • Collections Carousel Collection Tapped

  • User tapped on collection in collection carousel to open Collection Vie

  • Multiple Collections Circles Collection Tapped

  • User tapped on the collection option to open Collection View

  • Recently Viewed Product Tapped

  • User tapped on product option from recently viewed products to open PDP

  • Remove from Cart

    • The user removes the item from the shopping cart (product removal or decrementing quantity)

  • Cart Values

    • The current state of shopping cart items when the user leaves Chopping Cart view

  • Opened Cart

    • The user opened the Shopping Cart view

  • Cart Apple Pay Tapped

    • User tapped Apple Pay button in Shopping Cart

  • Purchase Completed

    • The user successfully completed the checkout process and placed an order

  • Browse Opened

  • User opened collections menu

  • Browse Product Search Opened

    • The user tapped on the search bar in the collections menu

  • Browse SubMenu Collection Opened

  • User tapped on collection group from main collections menu

  • Browse Collection Tapped

    • User tapped on specific collection within Browse SubMenu to open Collection View

  • Collection Viewed

    • The user opened Collection View

  • Collection Product Tapped

    • User tapped on the product within Collection View to open PDP

  • Left Menu Item Tapped

  • The user tapped on a menu item from the hamburger menu

  • Product Viewed

    • User opened PDP

  • Added to Cart

    • User added an item to Shopping Cart

  • Favorited Item

    • User added item to wishlist/favorites

  • Product Apple Pay Tapped

    • The user tapped the Apple Pay button in PDP

  • Product Search

    • User entered query in the search bar

  • User Entered Email Address

    • User entered email address while filling out shipping address information

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