Tapcart Insights is an ecommerce analytics dashboard that gives you real-time information on what is happening with your app. You can view your key sales metrics that will empower you to spot trends, compare results, and make strategic decisions for your mobile business. Plus, this feature requires zero setup. As you grow and your app accumulates data, your Tapcart Insights Dashboard will scale with you.

Inside your Insights Dashboard:

You can access your mobile app’s analytics dashboard on the Insights tab on your Tapcart dashboard. This is your Insights Dashboard Homepage - where you can see all your Metrics Cards to understand your app's performance at a glance.

You can filter the data by time ranges in years, weeks, days, or hours. By default, the dashboard shows data for today compared to yesterday. If you want to see data for another date range, simply click to customize the date range at the top left of the Insights Dashboard.

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Please note:

  1. Chosen Time Period - This is the period of time that you can filter via the controls in the upper right-hand corner of the dashboard.

  2. Previous Period - This is the period of time that is of the same length and directly precedes the chosen time period.

  3. Data Tip - These are the models of information that are displayed over a card when the user hovers on the actual visual of the data.

  4. Automated Insight - This is the data-driven insight that is displayed at the bottom of every card when it is hovered upon.

Cards Overview

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The Summary Cards are found at the top of your Insights Dashboard. These Metrics Cards are the most useful to understand your app’s daily metrics at a glance. The metrics include Sales, Sessions, and Retention.

Sales Cards

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Measures the Total Sum of GMV of all Sales that occurred on the app during the chosen time period (1).

The Comparison % compares the chosen time period to the same range in the previous period.

For example, if sales for your store were $1,500 in the chosen time period, and were $1,000 in the previous period, the Comparison % would show that Sales were up 50% in the chosen time period.

Sessions Card

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The Sessions Card measures the Total Count of all Sessions that occurred on the app during the chosen time period. A Session will begin when the app is brought into the foreground and a session will end when the app goes into the background and no events are fired for more than 30 seconds.

The Comparison % compares this number to the very same number in the previous period.

For example, if your app totaled 10,000 Sessions in the chosen time period, and 8,000 Sessions in January, the Comparison % would show that Sessions were up 25% in the chosen time period.

Retention Card

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The Retention Card measures the Ratio of Returning Sessions to New Sessions on the app during the chosen time period. A New Session is counted when they had their first session on the app during the chosen time period. A Returning Session is counted when they had additional sessions beyond their first session on the app during the chosen time period.

The Comparison % compares this number to the very same number in the previous period.

For example, if your Retention Rate is 30% in the chosen time period, and 20% in the previous period, the Comparison % would show that Retention was up 50% in the chosen time period.

Visualization Cards

These charts and graphs allow you to pick out specific granularities in a visual format.

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The Mobile App Revenue Card graphs the Total Sum of GMV of all Sales on a line graph that occurred on the app during the chosen time period, as well as the very same metric, on a second line, that occurred during the previous period.

The Data Tip of this card displays the Total Sales at the specific point in time that was hovered upon, the Total Sales in the corresponding previous period, as well as the Comparison % between the two.

The Automated Insight of this card calculates and displays the total difference in the Sales between the chosen time period and the previous period.

The Comparison % of the summary number compares this number to the very same number in the previous period.

For example, if your Sales were $1,500 in the chosen time period, and were $1,000 in the previous period, the Comparison % would show that Sales were up 50% in the chosen time period.

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The App Activity Card uses a Heatmap to graph the Total Count of all Sessions by Day and by Hour that occurred on the app during the chosen time period. The Heatmap shows darker colors for hours that have a larger count of sessions (High App Activity), and lighter colors for hours that have a smaller count of sessions (Low App Activity).

The Data Tip of this card displays the Total Count of Sessions for the specific hour and day that was hovered upon.

The Automated Insight of this card calculates and displays the hour, across every day, that has the greatest number of Sessions.

The Comparison % of the summary number compares this number to the very same number in the previous period.

For example, if your App Activity totaled 10,000 Sessions in the chosen time period, and 8,000 Sessions in the previous period, the Comparison % would show that Sessions were up 25% in the chosen time period.

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The App Sessions Card uses a stacked bar chart to graph the Total Count of Sessions, bucketed by Source, that occurred on the app during the chosen time period.

The Sources that will currently be supported are:

Direct: A user directly opens the app

Push: The user opens the app from a push notification

Deeplink: The user opens the app from a deep link

The Data Tip of this card displays the specific number of Sessions for the Source at the specific point in time that was hovered upon.

The Automated Insight of this card calculates and displays the total difference in the count of Sessions between the chosen time period and the previous period.

The Comparison % of the summary number compares this number to the very same number in the previous period.

For example, if your store totaled 10,000 Sessions in the chosen time period, and 8,000 Sessions in the previous period, the Comparison % would show that Sessions were up 25% in the chosen time period.

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The New App Customers Sessions graphs the Total Count of New and Returning Sessions on a line graph that occurred on the app during the chosen time period. The two buckets of sessions are distinguished by the 2 lines on the graph.

The Data Tip of this card displays the breakdown of the number of New and Returning sessions at the specific point in time that was hovered upon.

The Automated Insight of this card calculates and displays the total difference in the count of sessions between the chosen time period and the previous period.

The Comparison % of the summary number compares this number to the very same number in the previous period.

For example, if your store totaled 10,000 sessions in the chosen time period, and 8,000 sessions in the previous period, the Comparison % would show that sessions were up 25% in the chosen time period.

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The Sessions by Platform Type Card uses a horizontal bar chart to graph the Total Count of Sessions broken down by Device Type for the chosen time period. Each Device Type, iOS and Android, has its own Bar that represents that total count of Sessions that it received during the chosen time period.

The Data Tip of this card displays the specific number of Sessions for the Device in the Bar that was hovered upon.

The Automated Insight of this card calculates and displays the total difference in the count of Sessions between the two devices during the chosen time period.

The Comparison % of the summary number compares this number to the very same number in the previous period.

For example, if your store totaled 10,000 Sessions in the chosen time period, and 8,000 Sessions in the previous period, the Comparison % would show that Sessions were up 25% in the chosen time period.

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The Returning Customer Rate Card uses a horizontal stacked bar chart to graph the Total Count of New and Returning Sessions for the chosen time period. The Retention Rate itself is the ratio of Returning Sessions to New Sessions during the chosen time period. Each Bucket, New and Returning sessions, has its own section on the bar that represents the total count of Sessions the bucket received during the chosen time period.

The Data Tip of this card displays the specific number of Sessions for the Bucket (New, Returning) in the section of the bar that was hovered upon.

The Automated Insight of this card calculates and displays the % difference between new and returning sessions during the chosen time period.

The Comparison % of the summary number compares this number to the very same number in the previous period.

For example, if your Retention Rate is 30% in the chosen time period, and 20% in the previous period, the Comparison % would show that Retention was up 50% in the chosen time period.

We will continue to build out additional cards and make the dashboard even more robust.

Log in to your Tapcart Dashboard to explore your app’s key Insights.

If you have any questions about your Tapcart Insights Dashboard, feel free to reach our Customer Success team at help@tapcart.co.

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