Here is a shortlist of recommended mobile metrics you may want to track internally via your GA instance:

App Downloads & Usage

  • What % of your existing customer base downloads the app?

  • What percentage of app users make a purchase within the app?

  • What % of app users opt into push notifications?

Sales & Revenue

  • % of overall store revenue coming through the app?

  • The overall store revenue increase from launching an app? And in what time period?


  • Conversion rate on mobile app?

  • % increase in conversion rate from mobile web to mobile app?


  • % increase in repeat customer rate?

  • Increase in order frequency?

  • Increase in CLTV?


  • Performance increases based on using X integration?

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